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Why natural link building is essential for your SEO?

Link building is actually a very complex topic, but we'll explain it to you very simply! In short, the more quality links you have to your website, the better you rank in search engines. However, link building can also be viewed negatively if it is

By: Daniel Herrmann

  • Sep 10 2022
  • 77

What is link building?

Link building is a process by which you can improve your website's rankings by driving more external links to your pages. This improves your search engine rankings and increases the likelihood of users coming to your website.

However, link building can take a lot of time and effort and often requires collaboration with other websites or website owners. However, it is worth investing time and money in link building as it is crucial to get more traffic to your website.

Why is link building important for SEO?

Link building is important for SEO because backlinks is an essential ranking signal for Google. So links are like votes for your website - the more (good) links you have, the higher your search engine ranking. But not only the number of links is important, also the quality of the links.

One link from a popular and high ranking website has more weight than ten links from less popular sites. So Google evaluates links by quality and quantity - that's why good link building is so important for a successful SEO strategy. Quality is determined by the authority and relevance of the corresponding page.

How does natural link building work?

Natural link building is one of the most important search engine optimization (SEO) strategies. It involves acquiring links to your website from other websites. This can be done in a variety of ways, such as guest posting, social media, or adding your website to web directories.

An important aspect of natural link building is that the links you receive are relevant to your website. This means that they come from websites that have a similar topic to your own site.

This way, search engines can tell that your site is relevant to certain search queries. Natural link building is a time-consuming strategy, but it's worth it because it's one of the most effective ways to get your website higher up in search results.

Natural link building tips

Natural link building is an essential part of any successful search engine optimization strategy. Yet, there are many myths and misconceptions about what is "natural" and what is not. As mentioned earlier, there are many ways to get natural links. Here are some tips summarized:

Create great content

If you create interesting and useful content, other webmasters will often link to that content without you having to ask them. So remember to write great content and the backlinks will come on their own.

Build reach

Having a great reach is one of the best ways to get natural links. The more people you reach, the greater the chance that someone will link to your content. Of course, you can follow up and write to appropriate, topically relevant sites and ask them to link to you. If they comply with your request, those are also "natural backlinks". 

Use social media

Social media is a great platform for link building. If you regularly share interesting and quality content on your social media channels, other users will share and link to that content. This will give you more exposure and traffic to your website.

Create guest posts for other websites

Another good way to get natural links is to write guest posts for other websites. However, when doing so, make sure that you only publish on high-quality websites with a good reputation. Otherwise, this could have a negative impact on your image and rankings.

Guest posts are also generally a great way to attract new people to your site, as you can leverage the partner site's reach for you.

Use infographics and images

Infographics and images are also a great way to draw users' attention to your content and make it more interesting. If you create informative and engaging infographics or images, other websites will be happy to share them and use them for their own benefit. In doing so, they will link to you. This is a great way to generate natural backlinks and attract new visitors at the same time.


Natural link building is essential for your SEO because it helps you convince search engines that your website is relevant and valuable. By building high-quality and natural backlinks, you can gain an advantage over your competitors and improve your visibility in search results.

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